TLDR:
- The 2024 Grammys red carpet show used generative AI to create copy for the Grammy social channels and to provide research for the red-carpet presenters.
- AI-generated content received negative feedback on social media, with some users criticizing the promotion of AI after recent incidents involving deep-fake nudes of Taylor Swift.
- IBM, the company behind the AI technology, claims that it brings fans closer to the artists they love, but critics question the quality and impact of AI-generated content.
During the red carpet show for the 2024 Grammys, generative AI was employed to create copy for the Grammy social channels and provide research for the red-carpet presenters. The AI system, called “AI Stories with IBM Wantsonx,” generated text, images, and animations related to music’s biggest night. For example, the AI provided facts about artists, such as “Gorillaz is a virtual band created by Blur frontman Damon Albarn and artist Jamie Hewlett.”
However, the use of AI-generated content received negative feedback on social media. Users criticized the promotion of AI after recent incidents involving deep-fake nudes of Taylor Swift. Some users found it “gross” that the Grammys were promoting AI when it has negatively impacted artists like Taylor Swift. Despite IBM’s claim that their technology brings fans closer to the artists they love, critics question the quality and impact of AI-generated content, suggesting that laid-off writers could have provided better copy for the event.