TLDR:
Google is cracking down on AI-generated content in search results to improve quality and reduce low-value content by 40%.
- Google is implementing algorithm changes to deamplify websites that prioritize clicks over original value
- The update will target AI-generated content, low-quality content on high reputation sites, and repurposed domains
Article Summary:
Google recently announced changes to its algorithm to address the issue of AI-generated content that aims to manipulate search rankings. The company is focusing on reducing the amount of low-quality and unoriginal content in its search results. The update targets three main types of content abuse, with the most notable being automated content created by generative AI.
Google’s director of product management, Elizabeth Tucker, stated that the changes will help the search engine better understand if webpages are unhelpful or created solely for search engine optimization rather than for people. The goal is to send more traffic to helpful and high-quality sites while reducing the presence of content that is designed to attract clicks but lacks original value.
The update also addresses the issue of low-quality content published on reputable websites to gain ranking benefits. Google will consider this type of content as spam and aims to reduce its impact on search results. Additionally, the company is taking action against the repurposing of expired domains with low-quality content.
Overall, Google aims to improve the quality of search results by targeting AI-generated content and other forms of low-value content that may mislead users or provide a poor user experience. The company acknowledges that there is always room for improvement in reducing low-quality content and providing more valuable information to users.