TLDR:
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TechCrunch, as part of the Yahoo family of brands, utilizes cookies to enhance user experience and provide various services. Cookies, along with similar technologies like web storage, allow websites and apps to store and retrieve information from users’ devices. These technologies are used for authentication, security purposes, prevention of spam and abuse, and measuring user engagement. By accepting the use of cookies, TechCrunch and its partners, including those from the IAB Transparency & Consent Framework, may also utilize personal data such as IP address, precise location, browsing history, and search data to deliver personalized ads and content, measure the effectiveness of such ads and content, and enhance product and service offerings. However, users have the option to reject the use of cookies and personal data for these additional purposes, by choosing to customize their privacy settings or reject all.
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In summary, as part of the Yahoo family of brands, TechCrunch uses cookies and personal data to provide personalized services, enhance security, measure user engagement, and improve product offerings. Users have the ability to manage their privacy settings and reject the use of cookies if desired. TechCrunch is dedicated to transparency and user privacy, adhering to industry standards and allowing users to make informed choices about their data.