Fast-moving consumer goods (FMCG) supply chains are facing labor shortages and external pressures due to global disruptions. To combat these challenges, FMCG organizations are implementing technology to streamline their supply chain operations and improve efficiency and collaboration. Automation, specifically robotics and process automation, can address critical issues in manufacturing supply chains. The key issues threatening external manufacturing supply chains include labor constraints, market volatility, and data silos. By using automation tools, FMCG organizations can improve visibility and speed of data flow, respond more effectively to sudden demand changes, and enhance collaboration among suppliers, distributors, and manufacturers. With the use of digital and physical automation, FMCG supply chains can operate with greater efficiency, accuracy, and adaptability.