GreyOrange, an artificial intelligence-driven automation company, has raised $135 million in a Series D funding round. The funding will be used to further the adoption of GreyOrange’s fulfillment orchestration platform in warehouses, distribution centers, and retail stores.
GreyOrange has built a network that optimizes how retailers move their goods across their entire supply chain. The company’s innovative approach in transforming inventory into a more productive asset has been a key reason for the excitement surrounding this funding round.
According to PYMNTS, robotic solutions for warehouse tasks are a growing opportunity area. Companies are beginning to shift the balance of power in fulfillment centers from machines supporting people to people supporting machines. However, integrating warehouse automation can be a major pain point as it often requires a ground-up redesign of the facility.
One of the challenges for businesses looking to integrate warehouse automation is the heavy technical and capital expenditure lift. However, by taking a tiered-and-timed approach to onboard automated technologies, businesses can manage the evolution in a way that consistently adds operational and labor-saving value.
Elsewhere in the world of automation, PYMNTS reported on how automation has disrupted the food service sector. More restaurants have turned to kitchen automation to increase back-of-house efficiency, but consumers remain skeptical. Concerns about the quality and accuracy of the food, as well as job displacement for human employees, have deterred consumers from fully embracing restaurant automation.
In conclusion, GreyOrange’s successful funding round reflects the growing interest in warehouse automation. Companies are looking for ways to optimize their supply chain operations and increase efficiency. However, the challenges of integrating automation should not be overlooked, and a strategic approach is necessary for successful implementation.