Google sparks ad sales reorganisation with shift to AI automation.

Google is going through a significant reorganization in its ad sales unit due to advancements in artificial intelligence (AI). The company’s introduction of AI-based tools, especially performance max, has made many jobs obsolete as it can automatically suggest and create high-performing ads with minimal human involvement. This restructuring comes after Google’s previous job cut of 12,000 employees earlier this year.

The shift to AI automation in ad sales is a major development for Google. The company has been investing heavily in AI technology in recent years, and this move demonstrates its commitment to leveraging AI to improve its products and services. By using AI tools like performance max, Google can streamline the ad creation process and deliver more effective ads to advertisers.

This reorganization is likely to have a significant impact on Google’s workforce. With many jobs becoming redundant due to AI automation, it is expected that there will be layoffs and job displacement within the ad sales unit. However, Google has a history of retraining and relocating employees affected by such changes, so it is possible that some of the affected employees may be able to find new roles within the company.

One of the key benefits of AI automation in ad sales is the ability to create high-performing ads with minimal human intervention. Performance max, for example, uses machine learning algorithms to analyze data and optimize ad performance in real-time. This can lead to better results for advertisers and increased revenue for Google.

However, there are also concerns about the impact of AI automation on job security and the future of work. As AI technology continues to advance, more jobs are likely to be at risk of automation. It is important for companies like Google to consider the social and economic implications of these developments and to invest in programs that support employees who may be affected by automation.

Overall, Google’s shift to AI automation in ad sales is a significant development that has the potential to transform the advertising industry. By leveraging AI technology, Google can improve the efficiency and effectiveness of its ad creation process and deliver better results for advertisers. However, this shift also raises important questions about job security and the impact of automation on the workforce. It is crucial for companies to navigate these changes responsibly and to prioritize the well-being of their employees during this transition.