The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) has announced a deal with AI technology company Replica Studios that allows for the licensure and use of AI digital replicas of actors’ voices in video games. The deal includes minimum terms and conditions, performer consent, and the ability to opt out of ongoing use. However, many voice actors are expressing concern and confusion about the deal. Some voice actors do not want companies to create AI doubles of their voices at all, while others are upset about the lack of communication and transparency surrounding the deal. Critics have also pointed out the low quality of Replica’s AI voices. SAG-AFTRA leaders and supporters defend the deal, stating that it aligns with the union’s mission to work with companies to ensure fair compensation and informed consent when using AI. The industry is at an inflection point, with debates about the acceptable level of AI adoption and negative impacts on human workers. SAG-AFTRA has yet to reach an agreement for a contract with major video game companies.
