Key Points:
- TechCrunch is part of the Yahoo family of brands
- When using TechCrunch sites and apps, cookies are used for various purposes including providing the services, authentication, security measures, and measuring user activity
TechCrunch, as a part of the Yahoo family of brands, utilizes cookies and similar technologies to enhance user experience and provide various services. Cookies are small files that store and retrieve information from users’ devices when they visit websites or use apps.
The primary purposes for using cookies on TechCrunch sites and apps are:
- Providing the sites and apps to users
- Authenticating users, applying security measures, and preventing spam and abuse
- Measuring users’ activities on the sites and apps
In addition to these purposes, if users accept all cookies, TechCrunch and its partners (including those who are part of the IAB Transparency & Consent Framework) may also use cookies and personal data for the following:
- Displaying personalized ads and content based on user interest profiles
- Measuring the effectiveness of personalized ads and content
- Developing and improving products and services
Users have the option to reject all cookies and prevent their personal data from being used for these additional purposes. They can also customize their cookie preferences by managing privacy settings. The ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on TechCrunch sites and apps allow users to easily change their choices at any time.
It is crucial for users to be aware of how TechCrunch uses their personal data and cookies. Detailed information can be found in the privacy policy and cookie policy provided by TechCrunch. These policies outline how personal data is handled and the measures TechCrunch takes to protect user privacy.
Key Takeaways:
1. TechCrunch, as part of the Yahoo family of brands, uses cookies to provide its sites and apps, authenticate users, and measure user activities.
2. Accepting all cookies allows TechCrunch and its partners to display personalized ads, measure their effectiveness, and develop/improve products and services.
3. Users have the option to reject cookies and prevent their personal data from being used for additional purposes.
4. Privacy and cookie policies provide detailed information on how TechCrunch handles personal data and protects user privacy.