– The article provides a list of the top 10 articles on marketing automation from the year 2023.
– The articles cover various topics such as email automation, AI-powered automation, B2B organizations, outbound marketing, and more.
– The authors of the articles provide insights and tips on how to effectively implement marketing automation strategies to enhance customer experience, improve efficiency, and drive growth.
– The importance of data quality, customer journey orchestration, and streamlining martech stacks is highlighted.
– The article emphasizes the transformative power of marketing automation in elevating ROI, nurturing leads, and creating unforgettable customer journeys.
– The authors also discuss the future of outbound marketing in an omnichannel stack and the potential benefits and impacts of implementing underused email marketing automation strategies.
– The role of AI in marketing automation is discussed, with an emphasis on how AI can upgrade data quality, campaigns/lead management, and workflows/integrations.
– The article also provides guidance on how to create a customer data platform (CDP) worksheet from use cases to aid in evaluation and implementation.
– The list of articles serves as a valuable resource for marketers looking to stay updated on the latest trends and strategies in marketing automation.
