2023: Deepfakes soar, causing privacy worries with AI’s remarkable prowess.

According to a report by ‘Home Security Heroes’, deepfake videos have seen a five-times increase since 2019. In India, there have been several instances of deepfake videos targeting film stars such as Rashmika Mandanna, Alia Bhatt, and Katrina Kaif. Prime Minister Narendra Modi has also expressed concerns over the use of artificial intelligence for creating deepfakes, suggesting that they should carry disclosures like health warnings on cigarette packs. There are concerns about the potential impact of deepfakes on electoral politics, with the upcoming Lok Sabha polls being a particular focus. The government has directed social media platforms to comply with IT rules and warned that violations will attract legal consequences. Experts argue that there is a need for further regulation to protect citizens from the potential misuse of AI and deepfake technologies.