TLDR:
Yahoo, as part of the Yahoo family of brands, uses cookies on their sites and applications for various purposes including providing personalized content and ads. Users can choose to accept, reject, or customize their privacy settings.
Key Elements:
- Yahoo is part of the Yahoo family of brands which includes Yahoo, AOL, and Yahoo Advertising.
- Cookies are used on their sites and applications to provide personalized content and ads, authenticate users, and measure usage.
- Users can choose to accept all cookies, reject all cookies, or customize their privacy settings.
Yahoo, as a member of the Yahoo family of brands, utilizes cookies on their sites and applications for various purposes. These cookies, including similar technologies like web storage, allow website and app operators to store and access information from user devices. Cookies are used to provide users with personalized content and ads, authenticate users, enforce security measures, prevent spam and abuse, and measure usage of the sites and apps.
By clicking “Accept all”, users consent to Yahoo and their partners, including those in the IAB Europe Transparency and Consent Framework, storing and using information on their devices, such as cookies, as well as serving personalized ads and content based on precise geolocation and other personal data like IP address, browsing, and search data. Users can choose to reject all cookies and data usage for these additional purposes by clicking “Reject all”. If users wish to customize their choices, they can click on “Manage Privacy Settings”. They also have the option to modify their choices at any time by accessing privacy settings on Yahoo sites and apps.
Information on how user personal data is used by Yahoo can be found in their Privacy Policy and Cookie Policy. Users are encouraged to review these policies for a better understanding of data usage and privacy practices.
Overall, Yahoo’s use of cookies and data collection aims to enhance user experiences by providing personalized content and ads while giving users control over their privacy settings.