Insider, a platform that aids enterprise marketers in developing individualized cross-channel experiences, has been identified as a leading marketing automation solution in G2’s Winter’24 reports. It earned the top position in six categories and received a perfect user satisfaction score of 100/100. Highlights from the report include:
- Insider ranked the best in Personalization Software, with a score of 99/100, performly significantly better than rivals like WebEngage, MoEngage and CleverTap.
- In the category of Customer Data Platforms, Insider once again led with a score of 99/100, excelling in areas such as Data Enrichment, Data Expandability, and Predictive Modeling.
- With a score 98/100, Insider additionally topped the Mobile Marketing Software category, impressing with its Segmentation, Optimization and Push Notifications capabilities.
- Insider acquired a score of 98/100 in Customer Journey Analytics Software, outperforming competitors like Emarsys and Salesforce.
- In the Marketing Automation category, Insider rapidly climbed up the ranks, currently holding the second position.
Insider was also recognized as a leader in G2 reports from previous seasons, including Winter’23, Spring’23, Summer’23 and Fall’23 and was ranked as one of the world’s top 10 best software products. The platform has bagged awards across a variety of categories such as Top 100 Software Products, Top 50 Marketing Products, Top 50 Commerce Products, Highest Satisfaction Products and Fastest Growing Products. The platform’s Integration capabilities scored 97/100, exceeding the industry average by 10%.
Insider’s global client base includes renowned enterprises such as Samsung, Coca-Cola, GAP, Virgin, Burger King and Toyota amongst others. Its product portfolio spans features such as AI-powered product recommendations, personalized search results and customer journey orchestration. The platform is noted for changing the dynamics of customer experience by offering personalized experiences across a variety of channels, thus accelerating brands’ growth and enhancing their return on investment.
Insider’s commitment to constant innovation coupled with its formidable global footprint makes it a trusted choice for brands pursuing accelerated growth and faster time to value. The platform’s impressive performance in multiple dimensions as reflected in G2’s report underscores its commitment to aiding brands in overcoming growth challenges.