TLDR:
- Super Bowl viewers criticize the He Gets Us commercial for being AI-generated and misinterpreting the message of Jesus.
- The commercial features scenes of people washing the feet of their family and friends as a Biblical reference.
- People express uncertainty and offense due to the inclusion of controversial figures in the ad.
- AdAge confirms that the images in the commercial were not AI-generated, but rather photographs taken by photographer Julia Fullerton-Batten.
Super Bowl viewers have criticized the He Gets Us commercial for being AI-generated and misinterpreting the message of Jesus. The commercial, which aired during the Super Bowl, features scenes of people washing the feet of their family and friends as a biblical reference. However, some viewers took issue with the inclusion of controversial figures in the ad, including a woman at an abortion clinic, an alcoholic, an environmental activist, an illegal immigrant, a Black Lives Matter protester, and a gay man.
Many viewers expressed their uncertainty and offense on social media. One user questioned whether the images in the ad were AI-generated, while another criticized the commercial for not addressing more complex aspects of Jesus’ teachings. Some found the ad deeply offensive, arguing that Jesus was hated for what he preached and that the commercial misrepresented his message.
However, AdAge confirmed that the images in the commercial were not AI-generated. The photographs were taken by photographer Julia Fullerton-Batten, who has experience in the fine arts industry. Fullerton-Batten’s photography style often gives real-life images a digitalized or animated appearance. AdAge clarified that the use of unusual locations, creative settings, and cinematic lighting are distinctive elements of Fullerton-Batten’s photography.
Overall, the He Gets Us commercial faced criticism for its perceived misinterpretation of Jesus’ message and for featuring controversial figures. Despite initial doubts about the authenticity of the images, AdAge confirmed that they were not created using AI.