TLDR:
- The Galaxy S24 Ultra aims to set the standard for flagship phones in 2024.
- The success of the S23 Ultra will carry on with the S24 Ultra.
- The Galaxy S24 Ultra will exclusively run on the Qualcomm Snapdragon 8 Gen 3.
- The upcoming Galaxy Unpacked event will heavily focus on using artificial intelligence (AI).
- The Galaxy S24 series will consolidate AI delivery across the Android ecosystem.
- Samsung can bring AI to a broader market compared to Google’s Pixel devices.
- Samsung could match Google’s promise of seven years of software and security updates.
The Galaxy S24 Ultra is expected to be a strong flagship phone with no obvious weaknesses and all the expected features of a leading Android device. The iterative approach means that the success of the S23 Ultra will carry on with the S24 Ultra. The S24 Ultra will exclusively run on the Qualcomm Snapdragon 8 Gen 3, ensuring ultimate power. The upcoming Galaxy Unpacked event will heavily focus on using AI, evident from the invitation. Samsung’s Exynos chipset will join Qualcomm’s Snapdragon, MediaTek’s Dimensity, and Google’s Tensor in offering hardware support for AI and ML routines, consolidating the market. Samsung has a larger market share compared to Google’s Pixel devices, which allows them to bring AI to a broader market around the world. Samsung could also match Google’s promise of seven years of software and security updates across the Galaxy S range, further establishing themselves in the consumer market. The combination of AI, consumer confidence in the brand, and extended software and hardware support can shape the smartphone world in 2024.