TLDR:
PlayStation executive believes AI is important for Gen Z and Gen Alpha gamers who seek personalization in gaming experiences.
Key Points:
- Developing AI for games is important for Gen Z and Gen Alpha gamers.
- AI allows for more personalized experiences and meaningful stories in games.
Developing artificial intelligence for use in video games is important to Gen Z and Gen Alpha gamers who seek “personalization across everything,” according to a PlayStation executive. In an interview with parent company Sony, head of PlayStation Productions and head of Product at PlayStation Studios Asad Qizilbash weighed in on the controversial topic of AI within video games. He noted its development would allow for more personalized experiences in games, which is of particular importance to Gen Z (those born from 1997 to 2011) and Gen Alpha (those born from 2010 to 2024).
“Advancements in AI will create more personalized experiences and meaningful stories for consumers,” Qizilbash said. “For instance, non-player characters in games could interact with players based on their actions, making it feel more personal. This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything, as well as looking for experiences to have more meaning.”
Video game voice actors have expressed concerns about AI-generated content, with some criticizing its use in games like The Finals and Skyrim mods. Despite the debate surrounding AI in gaming, developers like CD Projekt Red have used AI for voice acting to replace deceased actors after gaining permission from their families.
Overall, while AI in gaming remains a topic of contention, PlayStation’s focus on personalization through AI highlights a growing trend among younger generations of gamers.