**TLDR**
- The PGA Tour is using generative AI to improve operations and enhance the fan experience.
- At a recent conference, the PGA Tour and AWS showcased a demo of a generative AI tool based on data from the PGA Tour’s ShotLink. The tool uses various AWS tools, including Amazon Bedrock, Amazon Kendra, and Amazon Athena.
How the PGA TOUR Uses Generative AI
The PGA Tour is incorporating generative AI into its operations to provide a better experience for players, fans, and broadcasters. The tour has been working with AWS to create a new experience using generative AI. The PGA TOUR and AWS showcased a demo of the generative AI tool at a recent conference, where it demonstrated how the tool can interact with natural language and provide real-time responses.
Generative AI: Interacting With the PGA Using Natural Language
The generative AI tool developed by AWS and the PGA Tour was demonstrated through a series of use cases, where a question was posed and the AI tool provided an answer. The tool uses language models to provide responses in natural language, allowing users to interact with the tool more easily. The PGA Tour plans to use the tool to provide players with performance reports and help broadcasters provide more detailed information to fans.
Generative AI Simplifies Search
The generative AI tool simplifies the process of searching for specific information. Users can interact with the tool using natural language and receive a response in natural language. The tool also packages up relevant text and combines it with video assets, providing users with more information.
According to Scott Gutterman, Senior VP of Digital Operations with the PGA Tour, the potential of the generative AI tool is massive. Players can use the tool to learn more about their game and what areas they need to work on. Broadcasters can use the tool to provide fans with more detailed information about each player’s performance. Fans can use the tool to access information about players without having to search through media guides and other sources of data.
Fans Gets an Enhanced Experience
Generative AI has the potential to enhance the fan experience by providing more detailed information about each player’s performance. This information can help fans understand the difficulty of certain shots and add tension and excitement to the viewing experience. AI enables the untrained eye to see things that experts can, which benefits everyone involved. For example, the tool can help players understand how to play certain shots more effectively based on data analysis.
Bottom Line: Generative AI is Changing Sports
Generative AI is revolutionizing the way sports organizations operate and interact with players, fans, and broadcasters. The PGA Tour is using generative AI to provide a better experience for all stakeholders, and the tool has the potential to transform the way fans engage with the game. By using natural language interaction and combining text and video assets, the generative AI tool developed by AWS and the PGA Tour is making data more accessible and useful to everyone involved in the sport.