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TLDR:
- Meta will begin labeling more AI-generated content and only remove AI content that violates other policies starting next month.
- Meta plans to stop removing content solely based on manipulated video policy in July.
Meta announced that it will start labeling more content generated by artificial intelligence (AI) and will only remove AI content that violates other policies. The company plans to begin labeling AI-generated content next month, allowing users to understand the self-disclosure process before stopping the removal of a smaller subset of manipulated media in July. This update comes after an announcement in February that Meta was working on standards to identify AI content with industry partners and a recommendation from Meta’s Oversight Board to update its policy. The Oversight Board emphasized the urgency for Meta to address its policies about AI as elections approach in the U.S. and abroad in 2024.
Monika Bickert, Meta’s vice president of content policy, stated that the labels will cover a broader range of content in addition to manipulated content as recommended by the Oversight Board. If digitally-created or altered images pose a high risk of deceiving the public, Meta may add a more prominent label to provide more context to users. However, if AI-generated content violates other Meta policies such as voter interference or harassment, the company will still remove it.
This policy adds to the rules already in place for Meta and other tech companies to address AI content as the technology becomes more prevalent and sophisticated. Meta previously enforced a policy requiring advertisers to disclose digitally created or altered political ads in January.
This new approach by Meta aims to provide transparency and context for users when viewing AI-generated content, especially during important events like elections where misinformation could have significant consequences.
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