Landbase reveals AI platform, secures $12.5M funding for marketing makeover.

TLDR:

  • Landbase is a startup that has developed an AI platform called GTM-1 Omni to transform go-to-market strategies in sales and marketing automation.
  • The company secured $12.5 million in funding and aims to address the challenge of data silos in businesses using specialized software tools.

Landbase has emerged from stealth mode with a $12.5 million seed funding round to introduce the world’s first “agentic AI” platform for go-to-market strategies. The company’s AI model, GTM-1 Omni, is designed to take actions based on performance feedback and improve marketing and sales outcomes. Early tests have shown a sevenfold increase in conversion rates compared to traditional AI models.

The company aims to break down data silos that result from using multiple specialized tools in sales and marketing teams. Landbase offers an all-in-one workflow tool that can execute and orchestrate actions based on performance models. The startup’s proprietary knowledge graph incorporates private data on firmographics, individual profiles, and campaign performance metrics for more informed predictions and recommendations.

Landbase’s approach to agentic AI is seen as the next frontier in business transformation by founder Daniel Saks. The company believes that its platform can be transformative for businesses by delivering consistent, measurable improvements in go-to-market performance across various industries. A*VC, 8VC, First Minute Capital, Inovia Capital, Picus Capital, and General Catalyst co-led the seed round to further develop the platform and bring it to market.

As Landbase faces competition in the field of AI-powered sales and marketing tools, its success will depend on its ability to demonstrate real improvements in efficiency and streamline operations for businesses. The company’s agentic AI approach could represent a significant advancement if it delivers on its promises, and the coming months will be crucial as the company transitions from stealth mode to active market competition.