TechCrunch has announced that they are part of the Yahoo family of brands, which includes other digital platforms such as Yahoo, AOL and Yahoo Advertising. As part of this collaboration, TechCrunch has outlined their use of cookies and data-collection policies.
- TechCrunch uses cookies to provide their sites and apps, authenticate users, apply security measures, prevent spam and abuse, and measure usage of their sites and apps.
- When users click ‘Accept all’, TechCrunch and its partners, including 241 companies that are part of the IAB Transparency & Consent Framework, will use cookies and personal data. This data includes IP address, precise location, and browsing and search data.
- This information is primarily used to display personalized ads and content based on interest profiles, measure the effectiveness of these personalized ads and content, and develop and improve products and services.
- Users who do not wish for their data to be used in this manner can click ‘Reject all’.
- Users also have the option to customize their privacy choices by clicking ‘Manage privacy settings’.
- All privacy and cookie settings can be altered at any time by users.
This announcement provides users with an understanding of how their personal data will be utilized and how they can control this. TechCrunch’s invitation for users to manage their privacy settings, as well as make changes to these settings at any point, reflects their commitment to respecting user privacy and consent.