According to a report, Google may be planning to restructure its ad sales department, putting around 30,000 jobs at risk. The restructuring is said to be a result of the increasing role of artificial intelligence (AI) in operations, which will lead to significant job displacement. Google is reportedly planning to automate certain jobs in the ad sales and customer service department, utilizing AI tools such as conversational ads for scanning websites and automatically generating keywords, headlines, images, and other advertisement aspects. This potential layoff comes a year after Google fired 12,000 employees, the largest layoff in the company’s history.
CEO Sundar Pichai recently addressed the previous layoffs, stating that the decision was difficult but necessary for the company’s long-term success. He noted that not letting go of a certain number of employees would have hindered the company’s ability to invest in key areas.
The report raises concerns about the impact of AI on job markets, as automation continues to replace human workers in various industries. While AI offers increased efficiency and productivity, it also poses challenges in terms of job displacement and the need for reskilling and upskilling the workforce. As technology continues to advance, it is crucial for companies and policymakers to address these challenges and find ways to ensure a smooth transition for affected workers.