TLDR:
- Meta has launched AI-powered ad creativity tools to help advertisers automate parts of ad creation.
- The new features include generative AI for images and text to create more engaging ad content.
Meta has introduced new AI features to help businesses create more engaging ad content across Facebook and Instagram. The update allows advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. By centralizing its generative AI tools under Advantage+ creative, Meta is streamlining the ad creation journey from ideation to optimization, promising faster workflows and better results for advertisers. The new features will include Image Generation, where advertisers can create complete image variations inspired by their original ad creative, and Text Generation, where Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns. The company plans to roll out the new features globally by year-end to improve ad relevance and performance across its platforms.