TLDR:
- Finra has updated guidelines on the use of chatbots and AI in investor communications.
- Investment firms must oversee chatbot messaging and AI-generated content.
Finra has clarified how investment firms should handle digitally generated marketing and advertising communications, specifically focusing on the use of chatbots and AI. The self-regulator updated its guidelines to include requirements for firms to oversee chatbot messaging for investors and AI-generated content. This update aims to provide more clarity and guidance for firms in utilizing AI and chatbots in their communication strategies.
InvestmentNews also features other articles related to the financial advice community, including topics such as new hires in the industry, investor sentiment amid economic uncertainties, and the launch of new service offerings for high-net-worth individuals.
It is important for firms to stay informed about regulatory updates like the ones provided by Finra to ensure compliance and effective communication strategies with investors.