TLDR:
Apple will host its fall event on Sept. 9, unveiling new iPhones with AI features to reverse global sales slowdown, particularly in China. The new phones are expected to include artificial intelligence features like a revamped Siri and an integration with ChatGPT. The AI features will be available only on the latest Apple devices and competitors like Samsung and Google have also announced AI functionality in their new smartphones.
Full Article:
Apple announced that it will host its fall event on Sept. 9 at its headquarters in Cupertino, Calif., where it is expected to unveil a series of new iPhones with AI features. This launch is crucial for Apple as it aims to reverse a global sales slowdown, especially in China, and showcase its artificial intelligence roadmap. At its developers conference in June, Apple introduced a range of AI features under the umbrella “Apple Intelligence,” which includes a revamped Siri and integration with ChatGPT. These features will be rolled out gradually starting later this year and will only be available on the latest Apple devices.
Competitors like Samsung and Alphabet’s Google have recently announced AI functionality in their new Galaxy and Pixel smartphones, putting pressure on Apple. Apple’s event invite teases “It’s Glowtime,” but no further details have been provided. The company typically unveils new iPhones and watches at its fall event, which is its biggest product showcase of the year.
In recent years, iPhone sales have slowed due to lack of significant upgrades in newer models and competition from Android-based brands offering high-end specifications at lower prices. Apple reported better-than-expected third-quarter sales due to the iPhone 15 series, which is set to receive the new AI features. However, overall sales in China dropped more than expected, with pressure from Chinese smartphone brands like Huawei.
Overall, Apple’s upcoming launch event will be a key moment for the tech giant to showcase its new iPhones with AI features and regain momentum in the global smartphone market.