TLDR:
- Amazon Music’s Maestro allows users to create AI playlists using text prompts, including emojis.
- Currently available in beta to a limited number of Amazon Music subscribers in the US.
Amazon Music has introduced Maestro, a new AI playlist maker that allows users to create playlists using text prompts, including emojis. The feature is currently available in beta to a small number of Amazon Music subscribers in the US. Users can input text prompts such as “😭 and eating 🍝” or “Music my grandparents made out to” to generate playlists. The company has implemented guardrails to block offensive language and inappropriate prompts. Maestro is similar to Spotify’s AI Playlist, which was recently rolled out to Premium users in the UK and Australia. Amazon Music will gather feedback from beta users before expanding the rollout of Maestro.
In addition to Maestro, Amazon has been leveraging AI to update its services, including the release of a chatbot called Rufus for retail customers. Maestro is only available through the Amazon Music app and is designed to make playlist creation easier and more personalized for users.