TLDR:
- Apple is expected to launch AI initiatives for Mac OS and iPhone at WWDC 2024
- Analysts predict AI-enabled iPhones, or “IntelliPhones,” will drive a significant refresh cycle for Apple
In a recent article, Tim Bajarin discusses the potential impact of Apple’s AI initiatives on the smartphone market. With rumors of new AI integrations for Mac OS and iPhones set to be announced at WWDC 2024, there is speculation that these advancements could lead to a major refresh cycle for Apple’s smartphone lineup.
Bank of America’s Securities Senior Equity Research Analyst, Wamsi Mohan, has suggested that the introduction of AI-enabled phones, or “IntelliPhones,” could drive a multi-year upgrade cycle similar to the introduction of smartphones. This, coupled with the expected integration of conversational AI and backend AI agents, could create a once-in-a-decade type of event for the smartphone market.
While the PC industry is also exploring the use of AI to revitalize the market, the addition of AI to iPhones may lead to a faster refresh cycle due to the higher demand for new iPhone models. With Apple’s history of innovative and premium smartphone offerings, the introduction of AI features could drive increased demand and sales for the tech giant.
Overall, the integration of AI into smartphones has the potential to reenergize both the PC and smartphone markets, offering new possibilities for growth and innovation in the tech industry.