TLDR:
Key Points:
- Lionsgate partners with AI firm Runway to train generative model on film and TV library.
- The aim is to help film-makers and creatives “augment their work” through the use of AI.
Lionsgate has entered into a partnership with the artificial intelligence research firm Runway to utilize its vast film and TV library to train a generative model customized to Lionsgate’s franchise portfolio, including popular titles like John Wick, Saw, and The Hunger Games. The collaboration aims to assist film-makers in enhancing their projects through AI technology, potentially saving the company “millions and millions of dollars” by streamlining pre-production and post-production processes. The technology will be employed in storyboarding, background scenery, and special effects creation.
Despite a challenging period at the box office, Lionsgate is optimistic about the potential of AI in content creation. The announcement coincides with new legislation signed by California’s governor to restrict the use of AI replicas of performers, emphasizing the importance of ethical considerations when employing AI in film-making. Additionally, recent guidelines have been released for documentary filmmakers to ensure responsible use of generative AI in nonfiction storytelling.