TLDR:
Yahoo, as part of the Yahoo family of brands, uses cookies on their sites and applications for purposes such as providing personalized ads and content. Users can click on “Accept All” to allow Yahoo and their partners to use cookies and personal data for these purposes, or “Refuse All” to opt out. For more control, users can click on “Manage Privacy Settings” and change their choices at any time.
In the digital advertising world, companies like Yahoo rely on cookies and similar technologies to store and read information from users’ devices. This allows them to personalize ads and content, measure their effectiveness, and study audience behavior. However, users have the option to manage their privacy settings and control how their data is used.
By clicking on “Accept All,” users consent to Yahoo and their partners collecting and using information such as precise geolocation, IP address, and browsing data to deliver personalized ads and content. If users prefer not to have cookies used for these additional purposes, they can click on “Refuse All.” For more granular control over their privacy settings, users can click on “Manage Privacy Settings” and adjust their choices as needed.
Overall, Yahoo’s use of cookies and data collection is aimed at enhancing the user experience by providing relevant content and advertising. Users have the ability to customize their privacy settings and make informed decisions about how their data is used on Yahoo’s sites and applications.