TLDR:
Key Points:
- Peacock is using AI to create an Al Michaels-like recap of Olympic highlights.
- Google’s AI commercial flops and is eventually pulled due to negative feedback.
Article Summary
In 2024, during the Paris Olympics, Peacock has introduced a feature called “Your Daily Olympic Recap on Peacock” which uses generative AI to create an Al Michaels-like voice for recaps. The AI impersonation of Al Michaels is remarkably accurate and personalized to highlight preferences.
On the other hand, Google’s commercial “Dear Sydney” showcases an AI system called Gemini helping a little girl write to her favorite athlete, Sydney McLaughlin-Levrone. The commercial received negative feedback and was eventually phased out of the Olympics rotation.
AI technology is making headlines during the Olympics, with mixed reviews. While the AI Al Michaels impersonation is seen as impressive for highlights, the lack of in-the-moment creativity is evident. The use of AI for tasks like writing commercials raises ethical concerns and challenges the authenticity of creativity.
Overall, the future of AI in various industries remains uncertain, with debates on its impact and influence continuing. While it offers convenience and efficiency, the limitations of genuine creativity and human touch are evident in certain scenarios.