Activision Reportedly Used AI-Generated Skins to Sell in Call of Duty: Modern Warfare 3

A new report from WIRED claims that Activision used AI-generated skins to sell in Call of Duty: Modern Warfare 3. The report suggests that the skin “Yokai’s Wrath” was created in part by AI and former employees confirm the use of AI tools like Midjourney to streamline production timelines.

According to the report, Activision Blizzard started using AI in its games in early 2023 and had reportedly sold its first AI-generated cosmetic skin in late 2023. Weekly emails across the studios also consisted of AI-generated skins, indicating the company’s heavy reliance on AI tools.

It’s unclear how many Call of Duty skins or cosmetics have been created or inspired by AI, but developers reveal that they were encouraged to use AI tools to make creative processes more efficient.

Earlier this year, Microsoft announced layoffs at the company, including those at Activision Blizzard, raising questions about the impact of AI implementation on the workforce.

What are your thoughts on Activision selling AI-generated skins to players in Modern Warfare 3? Let us know in the comments below!

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