Key Points:
- Korean companies are preparing to showcase their AI-powered technologies at CES 2024 in Las Vegas.
- Samsung Electronics, LG Electronics, SK Group, Hyundai Motor, and Kia are among the major Korean companies participating in the event.
Korean companies are gearing up for CES 2024, the world’s largest consumer electronics and IT trade show set to open in Las Vegas next week. Not only home appliance companies, such as Samsung Electronics and LG Electronics, but also major Korean companies, such as SK Group, Hyundai Motor and Kia, are poised to unveil cutting-edge technologies.
This year’s CES will take place on Jan. 9-12 at the Las Vegas Convention Center under the theme of “ALL ON.” Advances in artificial intelligence (AI) across industries, including automotive, infrastructure, healthcare and smart homes, are expected to be among the top topics at CES 2024.
According to the Korean Information & Communication Technology Industry Association, which represents CES 2024 in Korea, some 3,500 companies from 150 countries will participate in the tech show. Approximately 550 Korean companies have signed up to show off state-of-the-art products, ranging from home appliances, wearable gadgets and mobility technologies to self-driving vehicles.
Korea is the third-largest exhibitor after the United States and China, at the annual global event, which has served as a platform for its companies to unveil innovations and contribute to the discourse on emerging technologies, the association said.
Samsung Electronics, the world’s largest mobile phone and memory chipmaker, will hold a press conference Monday to present its vision for AI technologies. Han Jong-hee, CEO and vice chairman of Samsung, will open the press conference, introducing the theme of “AI for All: Connectivity in the Age of AI.” It will be the first time that Samsung unveils its AI vision on a global scale.
As an example, Samsung will present its latest kitchen innovations at the tech show, featuring its AI technologies and SmartThings connectivity aimed at creating an upgraded food and kitchen ecosystem. Its 2024 Bespoke refrigerator and Anyplace Induction Cooktop will feature Samsung’s upgraded AI and connectivity technologies at CES 2024.
LG Electronics, which has been expanding its business portfolio to business-to-business segments, including automotive electronics and air solutions businesses, is set to introduce its new AI-powered technologies. Its press conference slated for Monday is titled “Life’s Good: Reinvent your future,” with its CEO Cho Joo-wan, also known as William Cho, hosting the event.
With LG’s “Zero Labor Home” vision, Smart Home AI Agent, a two-legged robot that can perform various tasks and interact with humans will be introduced to customers. Moreover, LG will unveil a new concept car featuring its next-generation mobility vision of “Alpha-able” for the first time as part of its business strategy to focus on vehicle component solutions business.
SK Group’s seven major affiliates, including SK, SK hynix, SK Innovation and SK Telecom, will participate in the four-day annual U.S. tech show and jointly run a pavilion, showcasing the group’s net-zero technologies and products at one site, ranging from electric vehicle batteries to urban air mobility and small modular reactors.
Hyundai Motor Group’s Hyundai Motor will return to the CES stage for the first time in two years and its sister Kia for the first time in five years. Hyundai, Korea’s biggest carmaker, will share its future blueprint for a hydrogen energy ecosystem and a vision for software and AI, under the theme of “Ease every way.” During the CES exhibition, the company will introduce its solutions to accelerate the transition to a hydrogen-led society and address global energy inequality issues. Its latest software strategies to build an optimized ecosystem that connects users, mobility data and cities with AI will be also featured.
Kia will unveil its new business strategies for purpose-built vehicles (PBVs) and display five concept cars at the upcoming trade show under the theme “All Set for Every Inspiration.” A PBV is a vehicle with flexible platform with creative service solutions that best serve the purpose of customers like delivery, logistics and taxi-hailing. Hyundai Mobis, the auto parts affiliate under the wing of Hyundai Motor Group, will show off its up-to-date premium vehicle displays, including the world’s first QL Display, or quantum dot and local dimming display, at CES 2024. Supernal, Hyundai Motor Group’s advanced air mobility unit, will reveal its eVTOL (electric vertical takeoff and landing vehicle) product concept at CES 2024.
HD Hyundai, a Korean shipbuilding, oil refining and machinery conglomerate, will introduce its future vision for land infrastructure. Its Vice Chairman Chung Ki-sun will deliver a keynote speech on sustainability in construction.