TLDR:
- Apple’s new push into AI, known as “Apple Intelligence,” may lead to a smartphone upgrade supercycle.
- Only the most powerful iPhone models, like the iPhone 15 Pro and Pro Max, will be able to run Apple’s new AI models in iOS 18.
Apple’s big push into AI, referred to as “Apple Intelligence,” could potentially trigger a smartphone upgrade supercycle. The company’s new AI features will be limited to only the most powerful iPhones, like the iPhone 15 Pro and Pro Max, running on the A17 processor. Users updating to iOS 18 this autumn will discover that older iPhone models, including the iPhone 15, will not be able to run features such as automatic transcription, image generation, and a smarter voice assistant.
Critics argue that Apple’s decision to limit its Siri and Apple Intelligence features to the latest and most expensive iPhone models is a strategy to force upgrade cycles and boost sales. The company aims to offer a strong user experience through on-device processing powered by AI, but this move may be considered user-hostile by consumers.
Apple’s approach to AI focuses on setting a new standard for privacy, emphasizing the secure handling of user data. However, there are security concerns, particularly around potential risks like prompt injection, where AI systems may misinterpret instructions, leading to possible data exposure.
Overall, Apple’s long-term goal with its AI push is not just to sell more phones in the short term but to prepare for a broader shift in how people interact with technology. By incorporating AI features into its devices, Apple aims to pave the way for a new supercycle driven by advancements in artificial intelligence.